Average in-stock GPU prices have increased significantly over the past six months

Average in-stock retail prices for current-generation graphics cards have risen significantly over the last six months, with Nvidia GPUs showing the most substantial price increases. Data collected from Newegg indicates that, with the exception of the 8GB RX 9060 XT, average in-stock prices for all current-generation GPUs have climbed. The RTX 5090 has seen the most dramatic increase, with its average in-stock price reaching $4,880, which is $900 higher than six months ago and nearly 144% above its MSRP. The average percentage increase over MSRP for GPUs with 16GB or more of VRAM has grown from 44% to 67% in the same period. This trend is largely attributed to ongoing memory supply constraints, which have driven up costs for both GDDR6 and GDDR7 video memory. While Nvidia does not manufacture memory directly, it controls the supply and packaging of GPU kits provided to board partners, allowing it to maintain significant influence over final retail pricing. Consequently, the current market conditions make building a new gaming PC less economically viable for most consumers.

Average in-stock prices for nearly all current-generation GPUs have increased over the last six months. The RTX 5090 has seen the largest price increase, now averaging $4,880 in stock.

GPUs with 16GB or more of VRAM have seen their average price over MSRP rise from 44% to 67%. Memory supply constraints continue to drive up costs for both GDDR6 and GDDR7 video memory modules.

Nvidia's control over GPU kit supply and packaging allows it to influence final retail pricing significantly. The average selling price of add-in-board GPUs increased from $668 in Q1 2025 to $918 in Q1 2026.